'Ephraim' White Collar and Cuff Pink Button Down Shirt
Once you have the basic colours of shirt in your wardrobe it’s natural to want something a little different to spice things up. With its 1920’s and 30’s resonates a white collar and cuff shirt has a whiff of the old school about it. All our classic details remain in place: Soft roll, button-down collar, soft oxford cloth, mother of pearl buttons, locker hook, back collar button and box pleat.
And the name? Well, given the era most evoked by the white collar and cuff shirt is the 1920’s and 30’s it seemed fitting to name it after that paragon of 20’s and 30’s sartorial virtue Bertie Wooster. If you’re a fan of P.G. Wodehouse’s classic creation you’re probably already aware that Ephraim Gadsby was the false name that Bertie Wooster would give to the police should he find himself being arrested, or ‘pinched’ as Bertie would put it, in a raid of one of London’s elicit nightclubs.
“We give our names and addresses, exercising a certain latitude as regards the details. l, for example, generally call myself Ephraim Gadsby of The Nasturtiums, Jubilee Road, Streatham Common….I don’t know why. Just a whim….These formalities concluded, we shall be free to depart leaving the proprietor to face the awful majesty of Justice”.
PG Wodehouse, ‘Bertie Wooster Sees It Through’